Most consumers of media, naturally, have a perception of the news media that suits their take on the world. They project, as we all do, certain values on to the news media that may or may not be true....and who cares?
However, if your intention is to use the media to promote your ideas or ideals, or if you depend on the news media to tell accurately your story to the world, it may pay to step back and take a skeptical view on this seemingly incontrollable monster that we call the media.
Click here for a longish essay that is an amalgam of several addresses that I have made on utilising the strengths and weaknesses of the news gathering machine
